Only a week after it
was quietly uploaded onto YouTube last December, the advertisement became one
of the most shared videos globally, topping the charts on the user generated
community Reddit.
Featuring a variety
of cute characters killing themselves in increasingly idiotic ways the video is
designed to demonstrate the danger and stupidity of messing around on
platforms, tracks and level crossings.
“Dumb Ways to Die” is performed by Melbourne artist Tangerine Kitty, the song was produced by
Cat Empire keyboards player Ollie McGill.
Dumb Ways to Die's catchy chorus is the most arresting hook since PSY's Gangnam
Style ..
Read more & watch
the video A Successful Ad Campaign | Mai Haikal's Empower Network Blog
